Our Client:

Our client is a North America based automotive advertising agency that specializes in providing high-quality images to hundreds of automotive dealers to promote and advertise vehicles online.

Situation:

The process of manually cutting out vehicles from the background of an image in order to transpose them onto a professional background is slow, expensive, and requires human intervention. This process places a significantstrain on the agency's resources, limiting their ability to meet the demands of their clients and preventing them from scaling their business.

Our client sought to automate the vehicle cut-out process using AI-based technology, in order to significantly reduce the time and cost required for each image. By leveraging cutting-edge machine learning techniques, our client aimed to improve their efficiency and throughput, while enhancing the quality of the images provided to their customers. Ultimately, the goal was to offer a superior service to automotive dealers, enabling them to showcase their vehicles in the best possible light and drive more sales.

Task:

To address the challenges faced by our client, DSL developed a machine learning system that was specifically designed to automate the process of vehicle cut-outs. Leveraging the latest advances in AI and computer vision technology, our system was able to accurately identify, segment, and overlay a vehicle contained in an image with a high degree of precision, without the need for manual intervention.

DSL achieved this high level of accuracy by working closely with the client to train the ML model using their proprietary data set, which was augmented with open data sets to improve the quality of the results. Our model was able to successfully segment any type of vehicle body with consistent high quality, from hatchbacks and sedans to SUVs and sports cars.

Throughout the development process, DSL focused on creating a flexible and scalable system, enabling easy integration into our clients existing workflows and processes.

Result:

This ‘automated vehicle cut-out solution’ enabled our client to generate thousands of high-quality images in a matter of minutes, as opposed to the hours or days required via their manual process. This breakthrough technology significantly improved our clients efficiency and throughput, while reducing costs and turnaround times.

Hundreds of automotive dealers also benefited from this system, as our client was able to offer a faster and more affordable listing process that delivered a competitive advantage in a fast-paced market. Eliminating the need for manual intervention and professional photo shoots meant dealerships are able to promote new vehicles online faster, while reducing the costs of their advertising campaigns.

Ultimately, DSL's solution helped our client to serve more customers, grow revenue, and increase their profit margin. By combining cutting-edge technology with deep expertise in the automotive advertising space, we were able to deliver a solution that not only met the client's objectives, but also exceeded their expectations.